BMW’s latest innovation in car infotainment, the iDrive 9 system, is set to transform the automotive entertainment experience. Showcased at the 2024 Consumer Electronics Show (CES), the iDrive 9 system integrates the ability to play video games using Sony’s PlayStation controller, marking a significant leap in in-car entertainment.
Gaming on the Go
This groundbreaking feature allows passengers, particularly in the back seats, to enjoy gaming on a whole new level. The 7 Series, along with China’s long-wheelbase 5 Series, are equipped with a 31.3-inch screen that supports 8K resolution and comes with a built-in HDMI port for gaming consoles. To further enhance the gaming experience, these models can be equipped with a 36-speaker Bowers & Wilkins surround sound system.
Intelligent Personal Assistant and Automated Parking
BMW is not just stopping at gaming. The company is also evolving its Intelligent Personal Assistant with the help of artificial intelligence and the Amazon Alexa Large Language Model. This development aims to provide users with more human-like, conversational responses from their voice-activated infotainment systems. Additionally, in partnership with Valeo, BMW is working towards making Level 4 automated valet parking a reality.
The Future of BMW Technology
While these announcements may not be as flashy as some previous CES showcases, they signify practical and imminent advancements that will soon be a part of everyday driving experiences. Over-the-air updates throughout 2024 are expected to refine the existing Intelligent Personal Assistant’s functionalities, integrating seamlessly with OS 9.
This integration of gaming consoles, advanced AI in voice-assisted technologies, and steps towards fully automated parking systems represent BMW’s commitment to not only keeping up with but also setting new standards in automotive technology and user experience.
With iDrive 9, BMW is redefining the concept of in-car entertainment, offering a glimpse into the future of how we interact with our vehicles and the technology within them.
