The UK government has partnered with some of the country’s largest high street names to launch a major work experience initiative, aiming to move 100,000 young people into employment by 2029.
The “Opening Shift” programme was officially unveiled at a Retail Jobs Summit in Parliament on 8 September 2026. It is designed to tackle the national crisis of nearly one million young people currently not in employment, education, or training (NEET).
Participating retailers include Tesco, Marks & Spencer, the John Lewis Partnership, Aldi, Asda, and Amazon.
How the “Opening Shift” scheme works
The programme is specifically targeted at young people aged 18 to 24 who are currently receiving Universal Credit. Unlike some previous employment schemes, participation is voluntary, and candidates must be referred through their local Jobcentre Plus.
The placements are structured to provide a genuine insight into the retail industry while removing financial barriers for those looking for work. Key details of the programme include:
- Duration: Placements last between two and four weeks.
- Hours: Participants will work between 16 and 35 hours per week.
- Financial Support: Young people will continue to receive their Universal Credit payments throughout the placement. The government will also cover all travel costs associated with the programme.
The initiative is a collaboration between the Department for Work and Pensions (DWP), the British Retail Consortium (BRC), and various business leaders, including former Marks & Spencer CEO Marc Bolland. According to The Guardian, the long-term goal is to create 100,000 jobs within the sector over the next three years.
Addressing the national NEET crisis
The scheme was announced by Prime Minister Andy Burnham and Work and Pensions Secretary Pat McFadden as part of a broader strategy to improve youth employment prospects across the United Kingdom. Officials say the programme is intended to provide “meaningful experience” rather than just temporary tasks, helping to build the skills necessary for a long-term career in retail or beyond.
While placements are available immediately, the government and the BRC expect the number of participating businesses to grow as the scheme matures. The retail sector remains one of the UK’s largest employers, and proponents of the “Opening Shift” believe it offers a unique entry point for those who have struggled to break into the workforce.
Young jobseekers interested in the programme are advised to contact their Jobcentre Plus work coach to discuss eligibility and see which retailers are currently offering placements in their area.
