Disney’s Hotstar Reclaims Global Streaming Record with 35 Million Viewers for India-Pakistan Cricket Match

Disney's Hotstar_





Cricket Match Shatters Records for Disney’s Hotstar

Cricket games in India attract massive attention. Disney’s Hotstar, facing a loss of over 20 million subscribers recently, saw a significant boost with the high-profile India-Pakistan match, setting a new global streaming record.

Unprecedented Viewership

Disney’s Hotstar made history by attracting 35 million simultaneous viewers during the cricket match, regaining its position as the leader in on-demand video streaming.

This achievement surpasses the previous record set by Viacom18’s JioCinema with 32 million viewers. Hotstar has repeatedly broken records, particularly during cricket matches, over the past five years.

Competition with Viacom18

Disney is currently offering free streaming of ICC World Cup cricket matches to mobile users in India to compete with Viacom18. Viacom18 acquired the five-year streaming rights for the popular IPL cricket tournament, posing as a formidable competitor to Disney.

Appreciation for Fans

Sajith Sivanandan, Head of Disney+ Hotstar India, expressed gratitude towards the fans for their overwhelming support during the India-Pakistan match. He credited the fans for enabling Hotstar to surpass all previous records and reach a peak concurrency of 35 million viewers.

He assured users of a top-notch viewing experience and anticipated more engaging moments as the ICC Men’s Cricket World Cup progresses.

The Future of Star India

As Disney seeks a buyer for Star India, the recent streaming record serves as a positive development. Discussions are underway to finalize the fate of Disney’s India operations post the cricket World Cup, with potential buyers including Reliance and prominent private equity firms expressing interest.

Competition from Ambani

Star India’s future is influenced by market conditions and increased competition from Ambani, who has successfully attracted top talents from Star India to bolster Viacom18. Notable figures like Uday Shankar and James Murdoch are backing Viacom18 through ventures like Bodhi Tree.

Excitement for ICC Cricket World Cup

Disney is optimistic about the ongoing ICC Cricket World Cup. The company aims to engage over 50 million simultaneous viewers during the tournament and target 82% of India’s total annual video users over the 50-day series, as per internal projections reviewed by AsumeTech.




About the Author

Mark Hussey
Mark Hussey is a prolific author and distinguished scholar of modernism, with extensive experience in literary analysis and research.