Kavak Drives Forward with New Concacaf Champions Cup Partnership




Guadalajara, Mexico (Tuesday, February 13, 2023) – Concacaf and Kavak have joined forces in a strategic partnership, making Kavak a prominent sponsor of the Concacaf Champions Cup (CCC) for the 2024 to 2026 editions.

This collaboration marks Kavak’s first venture into Confederation-level football sponsorship, emphasizing their dedication to the sport in a region renowned for its love of the game.

Kavak’s alignment with the CCC comes at an exciting time for the competition, with a complete revamp, fresh visual identity, and rebranding for the 2024 edition. The tournament features top clubs from North America, Central America, and the Caribbean battling it out in 51 matches to claim the regional championship, offering Kavak a significant platform to associate its brand with the region’s most prestigious club competition.

Philippe Moggio, General Secretary of Concacaf, expressed his delight with the partnership, highlighting Kavak’s engagement with fans in Mexico and Latin America as the 27 clubs vie for the regional crown and a spot in the FIFA Club World Cup.

Based in Mexico, Kavak will leverage its extensive reach to interact with fans and stakeholders, assisting Concacaf in expanding the CCC’s reach to new audiences, especially with prominent Mexican clubs like Club America, CF Monterrey, Chivas Guadalajara, Pachuca, Tigres UANL, and Toluca participating in the 2024 edition.

Alberto Tovar, Kavak Global Brand VP, shared his excitement about the collaboration, emphasizing the opportunity to connect with consumers through their shared love for sports and to introduce their products to football enthusiasts.

The Concacaf Champions Cup, previously known as the Concacaf Champions League, is a prestigious annual club football tournament featuring 27 clubs from North America, Central America, and the Caribbean competing to be crowned the Concacaf club champion and earn a spot in the FIFA Club World Cup.

With a rich history dating back to 1962, the CCC offers Kavak a platform to engage with diverse fan bases and share positive football stories as they work alongside Concacaf to enhance interest in the tournament.




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Ben Luke
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